About Us

Brought to You by Broaster® Company

The Industry Leader in Branded Food Concepts

With over 65 years of experience and thousands of licensed operators worldwide, no one understands the needs of operators better than Broaster Company. From Genuine Broaster Chicken® to the easy and convenient Broaster Express® Program, Broaster Company offers branded food concepts that increase customer traffic and generate bigger profits.

Rock County Smokehouse® is an our new, all-inclusive branded food concept. Become a licensed operator and you’ll get all the high-quality equipment and supplies needed to offer great-tasting authentic BBQ right in your own operation–quickly and conveniently. It’s ideal for anyone who wants to diversify their foodservice business.

Other Broaster Company Branded Food Concepts

If it’s not Broaster®, it’s not Broasted®.

This is truly one-of-a-kind chicken. And the only one that delivers memorable meal experiences for customers. It’s Genuine Broaster Chicken®, and it’s been a trusted iconic brand for more than 60 years. Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s pressure fried in a patented Broaster Pressure Fryer. The end result is an amazing aroma and incomparable taste that chicken lovers crave. A taste beyond expectation. It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken.

Why People Cross the Road.

Broaster Express is a lip-smacking variety of convenient restaurant-quality foods that are ready to go when your customers are. Made with the same high standards used in everyone’s favorite, Genuine Broaster Chicken®, Broaster Express is also made with proprietary recipes that customers crave. Our complete, all-inclusive turnkey program features the delicious foods, merchandising, equipment and expert local support needed to bring bigger profits to any convenient environment. With Broaster Express, you’re not offering typical fast food; you’re offering amazing food from a trusted brand customers love.